PPC Dashboard
Amazon Advertising • CAD→USD: 0.7365
Units Sold by Campaign Type ⓘ what do these mean?
SP Sponsored Products · SB Sponsored Brands · SD Sponsored Display.
SP KW keyword-targeted · SP ASIN product(ASIN)-targeted · SP Category category-targeted · SP Auto automatic targeting.
SB Video… video creative (KW / ASIN / Category target) · SB Product Collection multi-product creative · SB Store Spotlight store creative · SB Share of Voice awareness / VCPM.
SD Remarketing audience / retargeting · SD ASIN product-targeted · SD Category category-targeted.
“Other” = a type we couldn’t classify from the data. Heuristic — based on ad type, targeting, and campaign-name cues.
SP KW keyword-targeted · SP ASIN product(ASIN)-targeted · SP Category category-targeted · SP Auto automatic targeting.
SB Video… video creative (KW / ASIN / Category target) · SB Product Collection multi-product creative · SB Store Spotlight store creative · SB Share of Voice awareness / VCPM.
SD Remarketing audience / retargeting · SD ASIN product-targeted · SD Category category-targeted.
“Other” = a type we couldn’t classify from the data. Heuristic — based on ad type, targeting, and campaign-name cues.
Top Keywords by Conversion Rateorders ÷ clicks
Top Campaigns by Salesshare of total revenue shown
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⚙ Colour rules
⚙ Colour rules
×Bid column scale
Critical clicks — the minimum recent clicks since the last bid change (or since records began) before a bid is judged: clicks
Gold standard — when more clicks exist, judge by the newest clicks
Preferred over everything older — never hundreds of old clicks. Changing a bid resets the count; when the newest critical clicks disagree with the gold standard, the bid’s hover shows the trend.
greenRecent ACOS ≤ % and bid under Amazon’s suggested high → raise the bid
orangeRecent ACOS ≥ % → lower the bid
darkRecent ACOS ≥ %
redRecent ACOS ≥ % · or spend with no sales at all
purpleBid above Amazon’s suggested high · always flags, regardless of clicks (fixed rule)
stripedGold standard OK, but the newest critical clicks cross a bad tier → take a second look (striped in that tier’s colour)
Budget column scale
Window — spend is measured overthe last days ending yesterday
orangeSingle heaviest day ≥ % of the budget
redSingle heaviest day ≥ % of the budget
blueSingle heaviest day < % of the budget → the budget runs loose, trim it
ACOS column scale
greenACOS under %
yellowunder %
orangeunder %
darkunder %
redeverything above
Save applies the values for everyone — this page recolours right away, and every other session (plus the server-side click window) picks them up when it loads. Undo returns the fields to the last saved values; Reset defaults fills in the factory numbers (press Save to make either stick). Close the window whenever you like.